Eric Schmidt, Google's CEO, talks with Shane Richmond about mobile privacy and how its strategy of Apple's is different.
This week Google released an update for its Android mobile phone Betriebssystem.Bekannt as FroYo the new operating system Android phones makes up to five times faster and makes it possible to use the phone as a wireless hotspot.
The update that seventh since Android started coming in September 2008, just a week after Apple iPhone 4 - launched the latest version of the phone - in the life kicked off a touchscreen revolution. The timing of the two launches seems symptomatic of the rivalry between the two technology giants, but Eric Schmidt, Google's Chairman and CEO, is keen to downplay the conflict.
"We have no plan to beat Apple, isn't that how we work," says Schmidt. "We try to do something other than Apple and the good news is that Apple, which makes it very easy."
"The difference between Apple and Google model is easy to understand - you are very different." The Google model is completely open. Basically you can use the software - it's free - you can change you can any app you want, you can create any kind of business model above on it and you can add any type of hardware."The Apple model is the inverse."
Schmidt, more than 30 years experience in the industry who is since 2001 one would expect Google's CEO.Wie, he is sharp - remote despite having just solves a transatlantic flight - and he is quick to correct the wording of a question, if he does not agree with him. Asked, as he steers a big companies like Google he says: "The word"Control"is not such a strong word Google." Later, asked how Google will iPad respond to Apple's, he adds firmly: "We not responding."
Although Google may seem like a technological Octopus, its tentacles that scratch in each direction, Schmidt's conception of the company is very simple. He says "Google can be understood as an attempt to organize the information on each device and in any way we can find to do it from the world".
"We have mobile for years and now said that it is off finally island.all our strategy, let us see whether it works or not." We like our strategy much because it with our values that are the openness and the open platform and the Web platform."
The stakes are high. This is about people to sell more than just a new product, it is shaping a social change. Within three to five years Schmidt says, we almost all will consume our information online. We will do it, he adds "on devices that are not static life." The characteristics of these devices are that you know who you are, you know where you are, you can video play, and take memory."
For the likely to get a feeling rate of three - to five years, back in the same Zeitraum.Google YouTube bought you think Google launched text and tables, leaps forward in mapping and advanced mobile operating systems with Android and desktop operating systems with chrome OS.
First Google felt you needed a device to Android along to help, so work nexus with HTC to create one handset to create. Schmidt says: "A year and a half ago the idea was to do try the nexus one, advance the phone platform hardware business." It did clearly. It was so successful, we had to do a second. We would view as positive, but people us strongly criticized.I called the Board and said: "OK, it funktionierte.Herzlichen congratulations - we are stop '. «»" «We appreciate that flexibility, we think that flexibility is characteristic of mobility in our scale.»
Would a similar partnership to help chrome OS - Cutdown operating system designed for easy computing - from the ground into account draw?Schmidt says: "We have talked about."We have a reference spec for chrome OS, we have lined up a few hardware partners, all, and the open source is all out there.It is on schedule, and it will happen later this year.Let's see how well do these partners first.My guess is that we need us is not.The PC industry differs from the telephone industry."The PC industry is used to working with Microsoft, while the wireless industry was not used to working with software.
On the way Google of course collects a lot of your data.This enables you to says Schmidt, targeted show - more lucrative for Google, to deliver more relevant and less annoying for you.However, something for the Google solves questions of privacy, been criticized.
"" I think the criticism is in Ordnung.Ich think criticism informed us, it makes us besser.Es ever bothers me not, says Schmidt.Er recognizes the problem says, it's a broader issue."These concerns are real – I not trying to get away from you to verschieben.Die fact of the matter is that if you are constantly online, computer a lot of information about you is generieren.Dies no Google decision, this is a social Entscheidung.In UK all to you every street corner taken to werden.Wo are the riots?"
Google, says Schmidt, is kept in check by its customers and competition: "all our testing indicates that the vast majority of people perfectly happy is sind.Und this message with our policy the message that no one, so let me say, wants to hear it again: the reality is we make decisions based on what the average user tells us, and we do check.Und which is why you should give us confidence, that if we violate trust would people immediately to someone else to bewegen.Wir are very pasting so we have a very high interest in maintaining the user confidence."
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