Western Europe-mobile market grows, unprecedented growth in smartphones in 1Q10, IDC says dominated

The mobile phone market in Western Europe grew 8.1% to the previous year to 42.7 million units in the first quarter of 2010, according to IDC's European mobile phone Tracker. Shipments of smartphones increased in the quarter up 12 million pieces, 57% higher than in the first quarter of last year, represent 28% of total shipments. Traditional mobile phones (TMPs) 4% to the previous year to 30.7 million units, show the continuous trend to smartphones, rejected, IDC said.

"Q1 decision-makers as clearly is traditionally hard for phone from old camp from the previous holiday season," said Francisco Jeronimo, European Mobile Research Manager, IDC. "Still, operators are more cautious at the launch of new models and commit to high volumes, which drives their stock management policies more efficiency and lower volumes after sales high season to delete out.""But first quarter of last year the worst quarter ever was this year's growth for the mobile phone industry in the region, less expressive macht.Auf of the other hand, the increase in the Smartphones that also strengthens market growth at this time of year."

The TMP segment that has affected by increased demand Smartphone decreased 4% on year and 30% sequentially to 30.7 million sold Stück.Samsung and LG feature phones have influenced the TMP segment. Both Korea-based manufacturer, Samsung and LG, successfully start and feature phones, to sell how you understand acceptance are not yet ready for massive Smartphone most users like you always still these devices as complicated said handsets, IDC.

7% Down Smartphone shipments in the fourth quarter 2009 12 million units, 56% higher than last year first quarter, but increased. Apple, research in motion and HTC were the largest part of this quarter's Smartphone surge, grows over 100%. Operating system via Android more units than Windows Mobile first to fourth, while still, that Symbian to lose market share in the iPhone OS and BlackBerry OS.

Nokia's shipments decreased by 9% compared to the previous year to 14 million units and market share fell by 39% a year ago to 33% in the first quarter.Smartphones rose by 13% to 4.9 million units, but at a significantly lower rate of growth compared with market growth.Nokia's market share in the segment zusammengesunken 16% 57% in the first quarter 2009 by 41% in the first quarter of 2010.Nokia's TMP shows went by 18% to 9.1 million units, perform poorly in comparison with the entire market and direct competitors Samsung and LG market in this segment parts from 35% to 30% decreased.

Samsung's shipments grew 18% to the previous year to 12.5 million units and market share increased from 27% in the first quarter of 2009 to 29% in the first quarter 2010.Samsung market leader in the TMPs after 10% market share in the segment before the Nokia.Samsung shipped TMPs 12.2 million for a market share of 40% in the Quartal.Starke sales of feature phones and touchscreen devices have helped that Samsung continues its market leadership in the segment of Nokia to gewinnen.Smartphones Samsung's Achilles heel, however werden.Sendungen halved decreased 25% year on year and market share of quarter of last year, and the lack of portfolio in this segment had impact on Samsung.

IDC: Western Europe cell phone providers shipments and market share, 1Q10 (m units)

Vendor


1Q10 unit shipments


1Q10-Marktanteil


1Q09 unit shipments


1Q09 market share


Y/Y

1. Nokia


14.0


32.8 %


15.4


39.0 %


(9 %)

2. Samsung


12.5


29.3 %


10.6


26.8 %


18 %

3. LG


4.1


9.6 %


3.5


8.9 %


17 %

4. Sony Ericsson


3.7


8.7 %


5.9


14.9 %


(37%)

5. Apple


3.0


7.0 %


0.9


2.3 %


233 %

6. Research in motion


2.4


5.6 %


1.1


2.8 %


118 %

Others


3.0


7.0 %


2.1


5.3 %


43 %

Total


42.7


100 %


39,5


100 %


8 %

Source: IDC, compiled by DigiTimes, June 2010

IDC: Western Europe smartphone vendor shipments and market share, 1Q10 (m units)

Vendor


1Q10 unit shipments


1Q10-Marktanteil


1Q09 unit shipments


1Q09 market share


Y/Y

1. Nokia


4.9


40.8 %


4.4


57.1 %


11 %

2. Apple


3.0


25.0 %


0.9


11.7 %


233 %

3. Research in motion


2.4


20.0 %


1.1


14.3 %


118 %

4. HTC


0.9


7.5 %


0.4


5.2 %


125 %

5. Samsung


0.3


2.5 %


0.4


5.2 %


(25%)

6. Motorola


0.2


1.7 %


0.1


1.3 %


100 %

Others


0.3


2.5 %


0.4


5.2 %


(25%)

Total


12.0


100 %


7.7


100 %


8 %

Source: IDC, compiled by DigiTimes, June 2010

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